Outlook by Issue: 1999, Number 1, Outlook Journal

Features
Europe 2008: The shape(s) of things to come
What will it be like to do business in Europe in 10 years? Here are three possible scenarios, based on alternative views of the political, economic and social forces that are reshaping the Continent. Corporate strategists who begin anticipating changes now will be the best positioned to succeed.

Best Intentions: A business model for the eEconomy
Success in today's virtual marketplace will depend on creating networks of cross-industry partners to provide products and services related to the customer's basic life objectives.

Health care in the Information Age: Why the consumer is king
Better informed, more demanding consumers are transforming the US healthcare industry. To thrive in this stubbornly difficult business, health plan companies must offer options customized to individual needs.

Knowledge management strategies that create value
There is no one-size-fits-all way to effectively tap a firm's intellectual capital. To create value, companies must focus on how knowledge is used to build critical capabilities.

The next computing wave: Gift or Pandora's box?
Netcentric computing links technological capability and strategic opportunity, helping to open today's new markets and provide the flexibility to meet tomorrow's business challenges. Because of the significant impact it can have on topline growth, netcentric computing should be on the agenda of every senior planning executive.

Why the rules are changing in Asia
As the region emerges from its worst-ever financial crisis, market-opening reforms will alter the competitive landscape dramatically. Companies focused on quick-fix responses to today's problems risk missing out on strategic opportunities for long-term gain.

Knowledge Makers
The end of innovation?
Not quite. But financial news pioneer Michael Bloomberg argues that there are limits to the amount of new technology people can use and the amount of information they can absorb.

An interview with Visa's head of China operations, Leehun Lee
Consumer credit is largely unknown in this market of 1.3 billion people, and the Chinese have been slow to adopt the use of non-cash forms of payment. All this will soon change, however. This financial services executive explains why.

An interview with Polish Finance Minister, Leszek Balcerowicz
Sound economic policy, a healthy financial system and steady growth will qualify Poland for European Union membership within a decade, predicts this veteran reformer.

The Change Report
Managing innovation at Glaxo Wellcome
Intent on improving its ability to bring new drugs to market, global pharmaceutical company Glaxo Wellcome embarked on a comprehensive redesign of its clinical development processes. The anticipated result: a twofold increase in the company's ability to test new drugs.

The 21st-century classroom
Describes a pilot project using a software-based business-simulation course in which students at Southwest and four other Minneapolis-area schools role-played as consultants and gained a grasp of general business terminology and business fundamentals.

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