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Apple Takes Trivergence to a New Level


Posted at Jul. 11, 2008 12:08 PM CST
 

Apple’s iPod was the inspiration for Trivergence. It was the first consumer device that worked seamlessly with the user’s PC and the Web. I was especially impressed with the original iPod Shuffle, which was so small that there was no room for buttons on the device itself and the only way to control it was through iTunes on the PC. Back then the idea that a device could be at one place, its data at another, and its controls at a third seemed revolutionary and deserved a name – thus the term “Trivergence.”

 

But what was revolutionary three years ago is now almost commonplace. A quick scroll through this blog will provide ample evidence that Trivergence has indeed caught on.

 

After its pioneering efforts, Apple has not rested on it laurels. The company has very successfully built up its controls (iTunes, .mac and now MobleMe) and its data services (music, videos, etc.) to support a family of devices, including Apple TV, iPhone, and its computers. A 51% jump in Mac sales is, in large part, testimony to the power of Apple’s Trivergence strategy.

 

With its introduction of its latest (3G) iPhone, Apple has taken things a step further by adding an Apps Store to the mix. This new Web-resident service creates a market where developers can sell their creations to owners of Apple’s mobile devices. Unlike Google and Nokia, who are moving in similar directions through the embrace of open source software, Apple’s efforts are unrepentantly closed. Access to its hardware is confined to a restricted set of APIs, and developers must abide by Apple’s guidelines for everything from interface design to pricing. While some developers may see this a draconian, the end result is a seamless and consistent user experience – demonstrating that a digital ecosystem populated by many participants does not have to be wild and wooly.

 

One of the coolest apps in the App Store is called Remote. It is free and was developed by Apple itself. Remote lets you control the music playing on your PC or home theater through your iPhone. That takes things full circle – from a PC that controls a mobile device, to a mobile device that controls a PC. Trivergence takes yet another step forward.

 
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Comments

Posted by:  T Sridhar  on  September 14, 2009 09:27 PM CST

This blog has not been updated for a while. I saw a Business Week article talking about Accenture's work with BugLabs. Are there plans to update this blog with some insights from that initiative? Thanks Sridhar



Posted by:  Robert Syputa  on  April 13, 2009 01:00 AM CST

Andy, The 'Trivergence' construct is a good way to understand the 'Clash of the Titans' among the converging wireless standards and broader ICT convergence. As an outsider to the wireless industry, Apple was able to see clear to interject a Trivergent product concept that is disruptive of the limitations of walled garden device development. Going beyond that, there are Trivergent operaor models that take advantage of the cloud computing paradigm as well as crafting end-to-end device and services. The 'apps store' may be overtaken by 'plug and play social networking' development environment.



Posted by:  Alena  on  December 13, 2008 03:59 AM CST

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Alena http://www.freegrantguru.com



Posted by:  Jolsna  on  December 12, 2008 03:11 AM CST

So it seems Trivergence is a term coined by Accenture... So why wouldn't this technology simply be called "Convergence"?



Posted by:  free  on  October 28, 2008 12:03 AM CST

well this seems really promising device i am not a tech guy but it is really cool i am going to place this new at my blog...



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